TK Kader’s Post

There’s an organic pipeline that has a 70% higher conversion rate, 59% higher LTV, and closes 69% faster. It’s one of the most basic forms of pipeline generation. Hint: Your best customers know your future customers. These stats show just how effective referrals are, yet only 3 out of 10 B2B SaaS Companies have a consistent Referral Program. So, how do you mobilize your sales reps to consistently ask for referrals? There are three key parts to establishing a programmatic customer referral program: 1. Ask at the right time. 2. Ask with the right incentive. 3. Make it an easy 1-click refer. To learn more about implementing a programmatic referral program, grab a complimentary copy of my 3-Point B2B Referral Automation Blueprint. Just grab a copy in the comments below. 👇

I was on a call yesterday with an early-stage SaaS Founder. He was looking for the best way to create urgency and gain the attention of their ideal customers. So, what’s the best way? The answer: Focusing on the right Macro Trend in your market. The right macro trend can do wonders to help you narrow down your mission and zero in on the specific problems your software is made to solve. But what happens after you find the right macro trend? The fun part… Educating the market about the macro-trend/problem you are inherently solving, and getting the market to engage in your customer journey. (AKA your GTM strategy.) If you’re a SaaS Founder looking to find your right macro trend and develop a more targeted and actionable GTM strategy, grab a complimentary copy of my 5-Point SaaS Growth Strategy Guide. Just follow the link in the comments below to grab your complimentary copy (so you can accelerate your path to revenues) 👇

If you want to kick start growth for your SaaS business with a Go-To-Market strategy, there are 3 key principles you need to follow today: - ICP - Manifesto (Messaging & Strategic Narrative) - Broadway Show (Sales & Marketing Execution) To learn more about how to incorporate these principles and drive exponential growth, check out this Unstoppable episode 👇

Normally when I work with SaaS Founders, we follow a proven routine: ICP, then Messaging, then Sales & Marketing activities… But, one Founder I started working with took a slightly different path. After revamping his ICP using my 29-point framework, he realized they needed to revamp their product first based on the insights they got. Fast forward to today, upon applying what they learned through their ICP exercise, they reached a 20% increase in MRR. A clear Go-To-Market strategy (even the beginnings of one) brings a clarified product roadmap and a better product. Now, they’re shifting their attention back to their messaging and launching sales & marketing motions. THIS is the power of a proper Ideal Customer Profile. If you’re a SaaS Founder looking to accelerate growth for your business, you need to start with a scalable GTM machine. To learn how to build one, grab a complimentary copy of my 5-Point SaaS Growth Strategy Guide where I'll walk you through the 5 critical components to building a Go-To-Market Strategy. Just follow the link in the comments below. 👇

Even if your product, marketing, and sales process is top notch, your SaaS demo is what will really make or break the deal. So, how do you build an insanely great SaaS demo that gets prospects to buy? Check out my latest article to learn about the tried and true principles I follow when giving SaaS demos. 👇 #SaaS #SaaSDemos #ProductDemos #SalesDemos #SaaSGTM

I’ve seen landing pages convert at 80%+ with warm traffic and 40%+ with cold traffic… I’ve also seen “beautiful” landing pages that just don’t convert at all. If your SaaS landing page isn’t driving conversions, chances are it sucks. BUT, it doesn’t have to be that way. Your landing page performance has little to do with brand colors, cool templates, or one weird trick. It all comes down to ONE thing: your message. For landing pages to be successful, there are 3 key questions you need to answer: 1. WHO is this lead magnet for? 2. WHAT do they get? 3. WHY should they trust you and your information? If your landing page isn’t converting, you need to revamp your messaging. To learn how, grab a complimentary copy of my 10-Point SaaS Landing Page Checklist. Just follow the link in the comments below. 👇

The better your startup is at Marketing, the easier it is to sell your product. Let me explain… When buyers show up to a sales call, one of two things have probably happened: 1. They’ve been nurtured by your Marketing and are coming in with trust and knowledge about your differentiated offering. 2. Or… they’re coming in with a blank slate looking for a salesperson to build that trust in a 30 min discovery call. Guess what makes for an easier, faster, and better sell? Most SaaS Founders over-index on Sales and under-invest in Marketing. A proper Go-To-Market strategy has equal parts Marketing and Sales to educate your market and turn them into customers at scale. If you’re a SaaS Founder and you’re looking to find a balance between Marketing and sales for a better sell, start by building a proper GTM machine. To learn how, grab a complimentary copy of my 5-Point SaaS Growth Strategy Guide where I walk you through the 5 critical components to building a Go-To-Market Strategy. Just follow the link in the comments below to grab your complimentary copy. 👇

3 ways to sell AI in SaaS today: - Co-Pilot ($) - Predictions ($$) - Automation ($$$) Just calling it AI doesn’t sell anymore. The market is numb to it. The default alternative is ChatGPT for $/mo. That’s your base competition. Kind of like spreadsheets in pre-AI SaaS. As a Founder, your job is to frame the value proposition accordingly. In this Unstoppable episode, I dig into how to build a Go-To-Market Strategy for your AI offering 👇

Strategy -or- Execution? What's more important for a SaaS Founder? I say EXECUTION. But let me explain why... It's the EXECUTION that matters the most in growing your SaaS business. Why? Because EXECUTION gives you direct data on whether your Strategy is good. But what does consistent execution exactly mean? How do you know if you’re doing enough? How do you know if your GTM Strategy is working? And most importantly… How do you make sure you don’t give up an inch before you hit gold? On today’s Unstoppable Sunday episode, I dig into the 3 key principles you absolutely need to know on how to execute on your GTM Strategy. (and when you apply these principles, you’ll be able to accelerate your path to the next stage of growth for your SaaS business) Follow the link below to watch today's Unstoppable Sunday episode 👇

On a call with a SaaS CEO this week, he told me: "The ICP exercise we did with you has completely changed how we operate the company. It's changed the trajectory of our growth." He's the CEO of a company in a highly competitive space, in a massive market, and they needed a clear strategy to grow. The 29-point Ideal Customer Profile (ICP) exercise I do with SaaS CEOs is the bedrock to defining a strategy to grow. This time around though, there were some unexpected benefits: ✅ (default) The ICP guided how they run their GTM ✅ (upside) The ICP also guided their conversations in Fundraising, Investors loved their clarity and focus in execution in a well known crowded market ✅ (upside) The ICP is also allowing them to test unique new GTM ideas that normally wouldn't make sense but do given their unique insights from the exercise I'm super pumped for these guys. They're just getting started in their path to Unstoppable growth. If you're a SaaS CEO and you'd like to build a differentiated GTM Strategy to drive growth for your SaaS business, then grab a complimentary copy of my 5-Point SaaS Growth Strategy Guide. Just hit 'visit my website' at the top of this post to grab your complimentary copy of my 5-Point SaaS Growth Strategy Guide (and accelerate your path to the next stage of growth).