The real work begins after the event ends! It’s easier to assume how things went, but nothing beats directly hearing from your attendees. Did they enjoy it? Will they attend again? What can we improve?
Therefore, post-event survey questions for attendees play a crucial role by offering insights that drive future improvements and help organizers achieve even greater success.
This blog covers the purpose of post-event surveys for attendees, the types of questions to ask, use cases, and best practices to ensure you gather valuable data.
What Is A Post-Event Survey For Attendees?
A post-event survey is a questionnaire for getting feedback from the event attendees to measure the success of an event once it is over. These surveys help you improve your future events and gauge attendee satisfaction. It contains a mix of questions, such as the Likert scale, ranking, and open- and closed-ended questions.
Purpose of Post-Event Survey for Attendees
Using Post-event feedback, organizers can refine event strategies, improve attendee satisfaction, and ensure the long-term success of future events.
Here's why you should send post-event surveys:
Improve Future Events
Post-event surveys help you understand your attendees’ needs and preferences, why they attended the event, and what they sought. The results can be used to enhance your future event planning, marketing, and management, resulting in more engaging and relevant events for your target audience.
Predict Future Growth
You can estimate future growth using the Net Promoter Score survey that shows how many attendees will recommend your events to their friends and family. This will indicate how likely your event is to grow through word of mouth and increase the likelihood of future collaborations and sponsorships.
Build A Trusting Relationship
Gathering feedback on how your attendees engaged with speakers and sponsors and their satisfaction level throughout the event will demonstrate how much you care about your audience. This will automatically make attendees feel that their opinions matter and their feedback is actively being used for future improvements.
Estimate Event Budgets And RoI
Post-event surveys for attendees save you from a lot of guesswork. Rather than making assumptions about your event success and resource allocation, you can use valuable data to estimate future event budgets more accurately and make more informed decisions to optimize ROI for future events.
Types of Questions for Post-Event Surveys for Attendees
Use cases of Post-Event Survey Questions
Post-event surveys can be tailored to different use cases depending on the feedback you hope to get. Below are some use cases and sample post-event survey questions to gather meaningful and complete insights:
Public Events
Sending post-event surveys to public events such as concerts, fundraisers, and festivals is an excellent way to gain insights into attendees' overall experience, operational challenges, and future growth of events.
Following are some questions you can ask:
How satisfied are you with the event?
This type of question are suitable to ask at the start of the survey because it measures the overall satisfaction level of attendees for the event. You can determine whether the event was a success or not.
How likely are you to attend future events?
It’s easy to convince former attendees to attend future events if they have enjoyed your event enough. Positive responses shows that they are looking forward to your future events.
What do you like the most about the event?
This question helps identify the standout highlights of the event, providing insights into what worked well. These insights can guide you in planning even better events in the future.
How likely are you to recommend our event to friends and family?
People are most likely to share their event experiences with their friends and family. If they would recommend it, it shows they had a positive experience.
You can also ask general questions like:
Do you enjoy the music performances?
On a scale of 1 to 5, how was the sound quality?
What is your favorite part of the festival?
Was the venue easy to find?
What are your suggestions for improving the event?
Conferences and Seminars
Conferences and seminars cover presentations, interactive group discussions, and workshops on specific topics; sending out some follow-up questions will gather data on event effectiveness, quality of content delivered, and attendees' satisfaction.
Following are some questions you can ask:
On a scale of 1 to 10, how would you rate the content quality of a conference/ seminar?
This question will help you gather feedback on the content outline of the event and whether the content was relevant and engaging and met the expectations of attendees.
How effective do you find speakers and presenters?
Knowing how well your speakers and presenters delivered the session and communicated with the audience will help you choose speakers for future events.
How would you rate the organization and manageability of the event?
This question will help you understand the structure and flow of the event. A well-managed event ensures the attendees remain engaged throughout the event time.
What is your favorite part of the conference/ seminar?
These questions are generally open-ended, allowing attendees to share specific parts or moments that make the experience worthwhile.
You can also ask general questions like:
How well did the event meet your expectations?
What topics would you like us to cover in future conferences/ seminars?
How would you rate the Conference/ seminar experience?
Networking Events
Professional connections, relationship building, and career opportunities are the goals of networking gatherings. Post-event surveys help you measure the success of the event and the quality of interactions.
Some of the questions you can include in the Networking post-event survey are:
How valuable were the networking opportunities for you?
This question evaluates whether the event facilitates meaningful connections to attendees for their professional growth.
How many new professional connections did you make?
This will indicate whether the event delivered tangible outcomes, such as business leads or valuable contacts.
How likely are you to recommend this networking event to others?
A positive response shows that attendees are likely to spread the word because they found value in your networking event, which will result in more participants.
Do you have any suggestions for improving networking sessions?
This open-ended question allows attendees to provide honest feedback on networking sessions about any changes they would like in the events' structure, tools, or environment.
You can also ask general questions such as:
What type of networking activities are you looking for?
How well the event attract the right audience?
To what extent did you achieve your networking goals in the session?
Read - Crafting the Perfect Post-Event Survey Questions
Virtual Or Hybrid Events
Virtual events take place online on a virtual platform, while hybrid events combine the elements of both online and face-to-face experiences. In both contexts, post-event surveys help evaluate the efficiency of the virtual platform, content delivery, and participant involvement.
Some of the questions you can include in the virtual or hybrid post-event survey are:
Out of 10, how would you rate the quality of online sessions?
This scale rating question helps event organizers measure the quality of virtual online sessions, including visual audio quality, speaker performance, and technical execution.
How likely are you to attend a virtual or hybrid event again?
A significant likelihood means that participants appreciated the flexibility and convenience of the virtual or hybrid format. A low probability could indicate a lack of interest, connectivity problems, or format discontent, giving organizers a chance to improve.
On a scale of 1 to 5, how would you rate the ease of a virtual platform?
The attendees' experience is greatly influenced by how easily a virtual platform is utilized.
A low score draws attention to possible issues like technical hiccups, complex interfaces, or inadequate assistance, while a high score shows that the platform was smooth and straightforward to use.
You can also ask general questions like:
How would you like to attend your next event?
How clear and easy was the event schedule?
Did you encounter any technical difficulties during the event?
Best Practices for Post-Event Survey For Attendees
By following these best practices, you’ll be able to maximize the value of your post-event surveys:
Timing is Key: Send the survey within 24–48 hours of the event when the experience is fresh in attendees' minds. This increases the chances of detailed feedback.
Use Multiple Channels: Distribute the survey via multiple platforms like email, social media, and event apps. This ensures you reach attendees through their preferred channels.
Regular Follow-Up: Send reminders highlighting the survey’s importance and any incentives if responses lag. A friendly tone and persistence boost participation rates, showing your commitment to gathering valuable insights.
Customize Your Surveys: To fit different attendee groups such as sponsors, presenters, and regular attendees, customize your survey for better insights.
Start with a thank-you message: Initiate your questionnaire with a warm thank-you message. This simple gesture displays gratitude and establishes a positive tone.
Create your Post-Event Survey For Attendees with TheySaid
Now that you know the importance of post-event surveys for attendees, question types you can use, and plenty of question examples to ask, it’s time to take the next step: create your survey with TheySaid, the first AI conversational survey platform.
TheySaid constantly evolves to deliver the best tools for event organizers. Whether you’re hosting corporate events, educational seminars, or hybrid experiences, its AI-powered platform adapts to your needs.
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Learn more about our plans and pricing, or get started for free today.
FAQs
What is the best way to distribute a post-event survey?
Use multiple channels such as email, social media, and event apps to make it accessible. Sending the survey shortly after the event ensures a higher response rate.
How long should a post-event survey be?
A quality survey typically involves 5-10 questions. Keep it concise to respect participants' time while collecting enough worthwhile feedback.
When should I send out a post-event survey?
Send the survey out in 24-48 hours to keep the experience fresh in the minds of your attendees.
What questions can we ask in Post Event Survey Questions for Staff?
Here are a few key questions to add to event survey questions for staff:
What aspects of the event ran smoothly?
Were there any unexpected challenges during the event?
How well did team communication and coordination work?
Do you feel you had adequate resources and support?
