Win-loss Analysis

Win loss analysis that tells you why you really lose deals

Low budget, bad timing and sponsors leaving are not the reasons you lose customers. In reality, they didn't perceive value. TheySaid's research team exposes why.

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How it Works

A proven VoC methodology and a CX expert on your team

The B2B Customer Experience is grounded in the Four Ps: Problem, Product, Pricing, People. Using these as a foundation, TheySaid's team will work with you to tailor your research program to fit your market and your business.

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TheySaid's unique approach delivers the industry's best customer findings because our methodology was built by the founding researchers at CX-leader UserTesting, and tested by 500+ Go-to-Market leaders from across the globe.

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Automatically tell TheySaid when an opportunity is closed lost. TheySaid will engage your customer buying team with exit interviews that build your brand experience and deliver deep, actionable trends - so you can win more.

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Actionable insight into WHY the customer buying team says "No."

Customer buying teams base their decisions on the perceived value of their relationship with you as a vendor. TheySaid's research team uncovers the underlying reasons why they may not have found value, enabling your business to make necessary adjustments.

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