For decades, businesses have used traditional surveys such as paper surveys, phone interviews, lengthy questionnaires, or any method that does not leverage AI, including popular tools, to gather customer feedback. However, these surveys failed to uncover the root cause of customers' issues, leaving businesses with ambitious and misleading data.
Traditional surveys come with a lot of challenges. Creating a well-designed survey is a complex and time-consuming task. Getting respondents to participate is equally tricky as many people avoid surveys, and It takes too long to reach the respondents. Respondents feel uncomfortable answering questions, typically phone call surveys, which are considered scams.
Even when responses are collected, the insights are often shallow, leaving businesses with surface-level data, and it’s hard to take action on that. The strategies that once worked are outdated now!
It’s time for a more innovative approach that leverages AI to overcome these limitations and delivers meaningful, actionable insights.
Online surveys offer an innovative and effective solution to gather feedback to help businesses make informed decisions. They allow for better targeting with relevant questions, monitoring brand performance, considering customer sentiment and opinions, and immediately adjusting strategies to stay ahead of competitors.
This blog will cover the benefits of online surveys that have changed the business landscape!
How online surveys have changed the dynamics of businesses
Let us explore some examples to see how online surveys have changed the dynamics of businesses.
Amazon is the first largest retailer in the world, as measured by revenue. Amazon uses online surveys to provide a seamless and customized shopping experience. It gets input on everything from product satisfaction to delivery effectiveness through post-purchase surveys and customer satisfaction questionnaires. Using this data, they optimize their product offers, logistics, and services and are ruling the world.
Nike often conducts online surveys to learn about customers' needs, preferences, and purchasing habits. The brand uses the feedback to analyze market tactics and introduce innovative product designs to better target its customer base. This approach has improved their customer acquisition and retention.
Everyone has heard of Tesla and how its business model is changing the automotive and energy industries. Tesla has more loyal customers than any vehicle company and a 90% satisfaction rate. Tesla uses direct feedback channels, such as online forms and surveys, to gather data and insights. It also makes 20 engineering changes every week to Model S vehicles, which helps it stay ahead of competitors and maintain customer loyalty.
How online surveys are valuable for businesses
The data collected from online surveys helps businesses make informed decisions, refine their strategies, and develop products and services according to customer’s needs. Following are a few advantages of online surveys for businesses:
Building Brand Identity
Online surveys help you understand customers' needs by determining how they perceive your brand and what they expect of it, including strengths, weaknesses, and opportunities. This information will help you make more branding decisions that appeal to your audience.
For example, Let’s assume you are an owner of an apparel company and want to know what your customers think of your brand. You can use online surveys to gain real-time insights into where you stand in the market, how they receive brand values, and how much they trust you. You can also conduct an online survey after a marketing campaign or product launch. This will reveal the ways that are resonating with customers' demands and areas that need improvements that will ultimately strengthen your market position.
Sample questions to ask
How satisfied are you with our products?
Where did you hear about us first?
What makes you choose us over other brands?
Online Surveys for the 4Ps of Marketing of Business
Online surveys are a powerful tool for businesses to get feedback on all aspects of marketing, including the 4 P’s (Product, Price, Place, Promotion), which are the backbone of effective marketing strategies.
Product
Product surveys identify what you are selling, how it aligns with customers' expectations, and whether they are satisfied with the products. For instance, if a skincare brand launches a new product, an anti-aging serum, they can ask questions like: How effective is our product? Or which skin care product would you like to see in our future collection?
Price
Price is what you charge for your products. If you set it too high, you will lose customers. If you set it too low, you undervalue your product. Surveys provide powerful insights on how to balance your price in the market. For instance, if you have launched a moisturizer, you can ask questions like: Do you think the price justified the result of our product? Or would you purchase it if we offer 30% off?
Place
Online surveys help you understand how widely your product is available to customers, including locations and methods of distribution. If your product is inaccessible, customers won’t buy it. You can ask questions like: How do you purchase our product? (Online, in-store, or through any third-party retailer).
Promotion
Promotion persuades customers to buy your product by justifying its value and price. Advertising, sales promotion, or direct marketing can effectively get your product noticed. You can ask questions like: Have you seen our recent online promotion? Or what influenced you to try our product?
Customer Care and Service Feedback
Online surveys collect customer compliments and feedback regarding your products and services. The information is then integrated into business processes to improve customer satisfaction.
For example, Once an issue has been resolved, the business can send a customer satisfaction survey to see whether the support offered was helpful and whether the problem has been satisfactorily addressed.
Subscription And Its Retention
Online businesses with a subscription model can analyze customer unsubscriptions and identify reasons to encourage them to continue using the service.
For example, streaming services use an online questionnaire to help determine why subscriptions are canceled and what other features would keep users interested in the services.
Website Usability Study
Online Surveys can help businesses evaluate the user experience of their websites and identify issues related to their interface, structure, or content.
For example, you can add an online survey on the website. Whenever a user visits it, he should be prompted to the survey, which contains questions about how he interacted with the website, any issues he faced, and whether he obtained the desired information or not.
Key Benefits of Online Surveys for Businesses
Online surveys are a convenient and reliable way for businesses to gather relevant data to make informed decisions. Some of the benefits of online surveys in businesses are:
Affordable & Quick
Online surveys are a cheaper and more efficient way to quickly gather feedback for your business. Once the survey is done, responses are processed automatically, and you will get the results in no time. Also, you don’t have to add data to a database, which saves you a lot of time and effort.
Better Customer Experience
Businesses can improve their products by gathering insights into customers' expectations, preferences, and needs. Online surveys enhance customers' experiences by analyzing the pain points and helping businesses improve them. They are compatible with mobile-friendly devices such as laptops, mobile phones, and tablets. This makes them easily accessible and increases the chances of reaching the target audience for businesses.
Design Flexibility at Its Best
An online survey is a great way to strengthen your brand. With customized backgrounds, graphics, logos, fonts, redirect pages, and even a unique survey URL, you can make web surveys precisely fit your company's aesthetic. Ensure your online survey platform offers mobile-responsive designs to optimize your reach.
Increases Response Rates
Online surveys increase response rates because they are shorter, more engaging, available anytime and anywhere, and easily accessible. They also allow participants to share their opinions honestly, automatically boosting response rates.
Reduce Social Bias in Responses
Online surveys enable respondents to freely give their opinions without fear of judgment, promoting honest and unbiased feedback.
AI acceleration in Surveys
AI is revolutionizing surveys by streamlining the whole process and providing more profound insights. With Theysaid AI-powered survey setup, you can focus on the answers while AI crafts the right questions for you with multi-question surveys; you can chat with a system that makes the whole process more engaging Additionally, Theysaid can conduct in-depth interviews at scale, asking follow-up questions to dive deeper into responses. And, with AI analyzing all the responses, you get quick, actionable insights way faster than traditional surveys ever could.
Best Tool for creating online surveys for business
Now that we understand how online surveys benefit businesses, we must know the tools to help create them effectively. One of the top industry tools is TheySaid, the First Conversational AI Survey platform. It scans your websites in seconds to create customized intelligent questions for your target audience, leading to exceptional business outcomes. Through the conversation feature, TheySaid provides valuable data and the reasoning behind the data. Additionally, TheySaid ensures your data is secure and allows seamless embedding into tools, products, and websites.
Sign up today and get started free!
Conclusion
To sum up, online surveys have quickly changed business dynamics by enhancing customer experience and providing valuable market insights. It also covers all the benefits of online surveys, such as cost-effectiveness, quick response rates, customizable options, user-friendly features, and many more.
Start designing your business survey in minutes with Theysaid!
FAQs
1. What are online surveys?
Online surveys are a method to collect data and feedback from a target audience using any survey tool over the Internet. You can create a survey within minutes and send it out through email or social media platforms like Instagram, Facebook, or Twitter.
2. How are online surveys helpful for businesses?
Online surveys can help businesses achieve a variety of goals:
- Testing products
- Increasing brand loyalty
- Understanding the intent of the purchase
- Increasing response rate
- Identifying areas of improvement
- Making more informed decisions
3. Are online surveys cost-effective?
Yes, online surveys are very cost-effective. They do not require any money for printing or postage and can be created and completed very quickly.
4. What is the best online survey platform for business?
Theysaid is an AI-powered survey platform that converts your survey into a real-time conversation. Hence, you can better understand why your customers have chosen something. It scans our website in seconds to generate customized surveys based on industry standards and then analyzes the results quickly and efficiently.
