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Product surveys are the secret sauce to understanding what customers really think about your product. Businesses that use surveys can collect insights to improve features, fix pain points, and create experiences that keep customers coming back. Whether you're refining an existing product or brainstorming a new one, knowing how to ask the right product feedback questions makes all the difference.
The best product feedback surveys don’t just scratch the surface—they dig into what matters most to your audience, helping you make informed decisions that drive growth.
23 Most Engaging Product Feedback Questions Examples
General Satisfaction Questions
- On a scale of 1 to 10, how satisfied are you with our product? This question sets a baseline for user satisfaction. It’s easy to analyze trends over time, and you can segment responses to identify what works for different audiences.
- What do you like most about our product? Knowing what customers love helps you double down on successful features. For example, if users rave about your product's speed, emphasize it in your marketing.
- What do you dislike about our product? Open-ended responses here often uncover hidden frustrations. If users mention confusing navigation, you might prioritize a user interface update.
- How would you compare our product to competitors? This provides a view of how your offering stands out—or falls short—in the marketplace. It can highlight areas where you're exceeding expectations or need to catch up.
Usage and Behavior Questions
- How often do you use our product? This question reveals usage patterns. For example, if most customers use the product weekly, it suggests a specific value cadence you can optimize for.
- What problem does our product help you solve? Answers here can clarify the core utility of your product. If customers mention unexpected use cases, it might inspire new marketing angles or features.
- What features do you use most often? Understanding which product features are most popular helps prioritize updates. For instance, if a reporting tool is widely used, you might enhance its customization options.
- Are there features you find difficult to use? Difficulty in feature usage often leads to churn. If respondents frequently struggle with setting up integrations, consider adding tutorials or simplifying the process.
Improvement and Future Planning Questions
- What’s one feature you wish we’d add? This question gives customers a chance to shape your roadmap. For instance, if users request a mobile version, it signals a demand worth investigating (in any case, you should because over 50% of website traffic comes from mobile devices).
- How can we improve your experience with our product? Open-ended answers here often reveal incremental adjustments that make a big difference, like faster loading times or more intuitive menus.
- If you could change one thing about our product, what would it be? Focused feedback from this question can pinpoint quick wins. If multiple users suggest removing a redundant step, act on it.
- What’s preventing you from using our product more frequently? Barriers like cost, complexity, or alternatives often surface in responses, providing actionable insights for reducing churn.
Competitive and Value Questions
- Why did you choose our product over others? Understanding what drew customers to you can shape marketing strategies. If price is a deciding factor, ensure it stays competitive.
- How does our product compare to others you’ve tried? This reveals your competitive edge or gaps. For example, if customers consistently praise your intuitive interface compared to others, it’s a strength worth highlighting.
- Do you feel our product is good value for the price? Pricing perception is crucial for retention. If users feel the product is expensive, it might prompt a reevaluation of pricing tiers.
- What other tools or products do you use alongside ours? Knowing complementary tools helps identify potential partnerships or integrations to increase value for customers.
Loyalty and Advocacy Questions
- How likely are you to recommend our product to a friend or colleague? This is the classic Net Promoter Score (NPS) question. Responses here gauge loyalty and reveal potential promoters or detractors.
- What would make you recommend our product to others? This follow-up digs deeper into what customers need to confidently promote your product, such as more documentation or better customer support.
- Have you ever referred someone to our product? Why or why not? Insights here can identify barriers to advocacy. If customers haven’t referred anyone because they’re unsure how, adding referral incentives could help.
Open-Ended and Unique Questions
- What’s the best thing our product has helped you achieve? Celebrate success stories. A customer saying, “Your tool saved me 10 hours a week” is a powerful testimonial.
- If you could describe our product in one word, what would it be? This creative question captures gut reactions and brand perception.
- What made you hesitant to try our product initially? Uncover objections you can address in your marketing or onboarding to reduce friction.
- What would you tell someone considering our product? Customers often offer unfiltered endorsements or hesitations, giving you raw material for refining your pitch.
6 Tips for Making an Engaging Product Feedback Survey
- Keep it short and sweet. Attention spans are short. Aim for a completion time of under 5 minutes, focusing on key questions. For instance, a quick Net Promoter Score (NPS) question paired with one open-ended response can do wonders for feedback quality.
- Start with easy questions. Begin with simple, low-stakes questions like "How often do you use our product?" These warm-up questions ease respondents into the survey and increase the likelihood of completion.
- Use a mix of question types. Incorporate scales, multiple choice, and open-ended questions. For example, pair "How likely are you to recommend our product?" with "Why did you give that score?" to gather both quantitative and qualitative insights.
- Personalize the experience. Use customer names and reference their history with your product. For instance, "We noticed you’ve used our reporting tool. How could we make it better?" This approach makes surveys feel more relevant and engaging.
- Test before sending. Share your survey with a small group of colleagues or beta testers. Ask them to flag unclear wording or issues, such as "What do you mean by ease of use in question 4?" Testing ensures smooth responses.
- Follow up on responses. Show respondents their feedback matters. For instance, "Thanks to your input, we've added a new feature to simplify reporting." This builds trust and boosts future participation rates.
Why TheySaid is Your Go-To for Product Feedback Surveys
TheySaid takes product feedback questions to new heights with AI-powered features that simplify surveys and make them more engaging. Using smart algorithms, TheySaid crafts dynamic and personalized questions that not only boost response rates but also capture actionable insights. Whether you want to refine an existing product or test a new feature, this platform ensures every interaction delivers meaningful feedback.
With real-time insights, interactive formats, and tailored question flows, TheySaid minimizes survey fatigue while maximizing participation. Say farewell to guesswork and embrace a smarter way to connect with your customers using TheySaid. Get in touch to learn more.
Frequently Asked Questions:
Q: How often should I send product feedback surveys?
A: Sending surveys quarterly or after major updates is a great strategy. This keeps feedback relevant and ensures you're gathering actionable insights during key moments in the product life cycle.
Q: What’s the ideal length for a feedback survey?
A: Surveys with 5–10 questions balance depth and brevity. For example, you might include a mix of NPS questions, usage inquiries, and one or two open-ended prompts to keep customers engaged without overwhelming them.
Q: Can I incentivize responses?
A: Absolutely! Small incentives like discounts, gift cards, or bonus features often encourage participation. For instance, a $10 coupon for completing a survey can boost response rates without compromising feedback authenticity.
Q: Should I send the same survey to all customers?
A: No. Segment your surveys based on customer type—like new users, active users, and churned customers. New users might answer onboarding questions, while active users can focus on feature satisfaction.
Q: What’s the difference between NPS and CSAT?
A: NPS measures overall loyalty by asking about the likelihood of recommending your product, while CSAT focuses on specific satisfaction, like how users feel about a particular feature or interaction.
Q: Are open-ended questions better than multiple choice?
A: Both are valuable. Open-ended questions provide depth and uncover unique insights, while multiple choice questions deliver quick, structured data. Use both to balance detail and efficiency.
