Top 5 Free Survey Tools (+ the Power Conversational Surveys)

In this post, we’ll explore the top five free survey tools specifically curated for revenue leaders. We will introduce Evo by TheySaid, a groundbreaking micro-survey platform transforming traditional surveys with its conversational and personalized approach.

Top 5 Free Survey Tools for Revenue Leaders

1. Google Forms

Pros: Easy to use, integrates with other Google tools, allows unlimited survey and responses
Cons: Basic design and lacks advanced features

Features: Real-time collaboration, multiple question types, automatic data collection in Google Sheets, and customizable themes.

Pricing: Free with a Google account.

Differentiators: Seamless integration with Google Workspace, real-time data synchronization.
Best for: Companies that use GSuite

AI Features: None

2. SurveyMonkey

Best for: Market researchers, especially those needing extensive respondent panels.

Pros: User-friendly interface,  Ability to reach more people with their panel, Good analytics

Differentiators: Robust analytics, advanced survey logic, extensive template library and access to GLobal Survey Panels

AI Features: Canned prompts or write your own to recommend questions. 

3. Typeform

Best for: Web developers and designers who prioritize aesthetics and user experience.

Pros: Engaging and interactive design and easy to create and share

Cons: The free version has limits on responses and advanced features and must display Typeform logo on the free version

Features: Interactive form design, conditional logic, integrations with various apps, and custom branding.

Pricing: Free: 3 surveys, 10 questions/survey, 10 responses/month. Paid plans start at $35/month with more features and responses.

Differentiators: Highly engaging and interactive forms, visually appealing design.

AI Features: Typeform is launching some AI features that are currently in Early Access to accelerate form creation.  

4. SurveySparrow

Best for: Customer experience teams looking for engaging and mobile-friendly surveys.

Pros: User-friendly and mobile-first, multi-channel survey distribution, and great reporting features

Pricing: Free: 10 questions/survey, 100 responses/month. Paid plans start at $19/month with more features and responses.

Differentiators: Focus on conversational surveys and seamless multi-channel distribution.

AI Features: AI is listed as a feature on their site but it is unclear what features leverage AI

5. Delighted

Pros: Simple and quick to set up, good for NPS and customer satisfaction surveys, integrates with popular apps

Cons: Limited customization and number of responses in the free version

Features: NPS surveys, customer satisfaction surveys, employee engagement surveys, and feedback alerts.

Pricing: Free up to 25 responses/month. Paid plans start at $224/year with more features and responses.

Differentiators: Quick setup, focus on NPS and customer satisfaction.

Best for: Small businesses and startups focusing on customer feedback.

BONUS TOOL: Introducing AI-Powered Conversational Surveys by TheySaid built for revenue leaders

Revenue leaders face unique challenges in understanding their customers and team members. Gathering these insights is crucial for driving growth and making informed decisions. However, with increasing competition and the need for personalized customer experiences, traditional survey tools often fall short. TheySaid's AI Surveys improve this process by making surveys feel like conversations, offering a more personalized and engaging approach.

Best for: Revenue leaders, customer success teams, and sales teams looking for engaging and real-time feedback tools that provide actionable insights effortlessly. Ideal for businesses focusing on driving customer value and revenue growth through enhanced customer understanding.

Pros:

• Simple and quick to set up
• Provides real-time, actionable insights
• Highly engaging and conversational format
• Tailored, single-question surveys along the customer journey
• Automates feedback analysis with AI
• Integrates with popular CRM and support systems

Cons:

• Email signature embed has not launched yet

Features:

• AI-powered conversational surveys
• Real-time feedback and engagement
• Smart question recommendations
• Integration with CRM systems for seamless data flow
• Automated feedback analysis and actionable insights
• Customizable survey triggers based on user actions

Differentiators:

• First and only interactive AI micro-surveys tailored for revenue leaders
• Conversational surveys that feel like natural conversations, increasing engagement and response rates
• Advanced AI analysis providing deep, actionable insights in real-time
• Designed specifically to address the unique challenges of revenue leaders
• Automates the feedback loop, saving time and resources for customer-facing teams

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What are Conversational Surveys?

Shorter, Journey-Based Surveys

Unlike traditional long-form surveys with 10-50 questions, Evo breaks it down into tailored, single-question surveys along the customer journey. This approach ensures higher engagement and more accurate insights, capturing real-time feedback in a way that feels natural to customers.

Deep Insights, No Manual Digging

Traditional surveys often only reveal the tip of the iceberg regarding customer insights. To get actionable data, teams usually need to do extensive manual digging. Evo changes that by automatically surfacing deep insights without needing labor-intensive analysis.

Real-Time Engagement

Evo engages your customers in real-time, enabling immediate feedback and action. This enhances the customer experience and allows your team to promptly address issues and opportunities.

Streamlined for Customer-Facing Teams

Customer-facing teams typically spend significant time reaching out to customers to understand the context behind their ratings. This process, often called "survey season," can consume up to two weeks, with support and success teams busy contacting survey responders to gather more information and close the loop. Evo automates much of this process, saving time and effort.

Actionable Data for Data Science  or Data Analyst Teams

Data science teams create reports that help the organization gain insights and take action. With Evo, these teams receive ready-to-use insights, reducing the time spent on data sifting and allowing them to focus on strategic initiatives.

Evo by TheySaid eliminates the need for manual digging by surfacing insights and engaging your customers in real time. With Evo, you get a streamlined process that effortlessly provides actionable insights, helping your team focus on driving growth and enhancing customer satisfaction.

Traditional Surveys vs. Conversational Surveys

Traditional Surveys:

• Often long and impersonal, leading to low engagement.
• Survey fatigue can result in fewer responses and lower-quality data.
• Provide data that can be hard to interpret and act on.

Conversational Surveys from TheySaid:

• Short, engaging, and feel like a natural conversation.
• Increase response rates by keeping people interested.
• Offer clear insights through advanced AI analysis.

FeatureTheySaid AI SurveysTraditional SurveysPrimary PurposeDrive customer value and revenueGet feedbackQuestions per Send15-20Frequency12-16 times per year2 times per yearTimingRight person, right timeEveryone at onceTime to Complete10 seconds5-10 minutesClosing Loop with CustomerReal-time with AI conciergeNoneTaking ActionAI handles 90% of feedback in real-time, sending risks and growth signals to your team in your CRM and tracking itCustomer teams follow up manually, data analysis team processes data

A lengthy survey can discourage customers from completing it and may even drive them away from your business. Shep Hyken emphasizes that 87% of customers are willing to share positive feedback, but long surveys can significantly diminish this willingness. Additionally, 52% of customers are less likely to engage with a company if the survey takes too long, highlighting the importance of brevity and engagement in surveys.

Moreover, Harvard Business Review highlights that while surveys are valuable, they can’t replace the insights gained from customer conversations. Like those offered by TheySaid, conversational surveys bridge this gap by mimicking real conversations, making respondents feel heard and understood.

Why TheySaid's AI Surveys Stand Out:

• Personalization: Evo adjusts to each respondent’s answers in real-time, making the survey feel like a personal conversation.
• Engagement: Evo helps reduce survey fatigue and keeps people engaged by maintaining surveys short and interactive.
• Actionable Insights: TheySaid's AI-powered analysis helps you understand responses better, allowing you to make informed decisions.

The Value of Better Diagnosis and Action: For AI and revenue leaders, precise insights are crucial. Evo ensures you’re not just collecting data but truly understanding it. By better-diagnosing responses, you can take meaningful actions that drive results. Whether in customer success, sales, or any revenue-focused role, Evo helps you get closer to your audience, understand their needs, and respond effectively.

Conclusion: AI and revenue leaders need effective tools to gather and understand feedback. While traditional tools like Google Forms, SurveyMonkey, and Typeform are useful, Evo offers a fresh, engaging, and insightful alternative. Try Evo and see how it can transform how you gather and act on feedback.