You spent months planning, organizing, and executing a wonderful event. The turnout was great, the energy was high, and everything seemed to go smoothly, but let’s be honest, attendees won’t always tell you the truth on your face.
Someone might say it was a great event in person, which could mean the event was good, or he is just being polite so how to separate actual feedback and gentle politeness?
One effective way is to get event feedback through surveys. Whether it’s employees, attendees, sponsors, or speakers, their feedback will help you plan your future events bigger, better, and unforgettable.
Importance of Post-Event Feedback Surveys
Post-event feedback surveys are a tool used to evaluate the event's success by asking some event-related questions from attendees and employees. Following are the top benefits of post-event feedback surveys:
Get potential feedback from attendees
Your customers are your assets. A post-event feedback survey helps you understand your audience, their likes and dislikes about the event, and their willingness to attend future events. Understanding your audience and serving them better next time will automatically boost your business.
Post-event survey measures success with data, not assumptions
Without data, you are relying on guesswork. Post-event surveys quantify event success by evaluating overall attendees' satisfaction, measuring networking opportunities, effectiveness of speakers, and more.
Identify What Worked (and What Didn’t)
You might think everything goes as planned, but having a reality check and hearing from your attendees directly is good. Post-event surveys highlight what attendees love and what needs improvement. For example, A company hosting a product launch found that 80% of attendees wanted more hands-on demos. Next time, they added interactive booths, increasing engagement by 50%.
Types of Post-Event Feedback Surveys
There are several formats for post-event feedback surveys, each intended to collect particular types of feedback. From attendee satisfaction to logistical insights, choosing the right type ensures valuable data for future improvements.
Recommended for You: The Ultimate Guide to Post-Event Survey
Post-Event Survey Questions for Attendees
Attendees' post-event feedback questions help organizers identify key areas of improvement and attendees' satisfaction level with the event.
Key Metrics to Measure
- Overall event satisfaction
- Content quality and relevance
- Venue and logistics
- Networking opportunities
- Likelihood of returning
Sample Questions to Ask
- On a scale of 1 -10, how satisfied are you with the overall event?
Measure overall attendee’s satisfaction with the event to gauge event success.
- How likely are you to recommend us to your friends and family?
This question will measure the potential of growth through word-of-mouth marketing.
- What topic would you like us to cover in future events?
Helps event organizers in planning content for future events.
- Which improvements would you like to see in upcoming events?
Collect helpful recommendations for improving upcoming events by planning more engaging sessions.
- How would you rate the quality of the venue, speakers, or activities?
Assesses specific aspects of the event, such as comfort, content quality, and overall organization.
Recommended for You: Top Post-Event Survey Questions For Attendees
Post-Event Survey Questions for Employees
Employees play an important role in event success. Gathering their perspectives helps enhance event operations, streamline logistics, and boost overall team satisfaction.
Key Metrics to Measure
- Clarity of roles and responsibilities
- Resource availability
- Communication and teamwork
- Event execution challenges
Sample Questions to Ask
- How clearly were your pre-event duties and responsibilities explained?
Examine whether staff members understood their responsibilities and received clear instructions.
- What challenges should we address in future events?
Gathers constructive feedback on areas needing improvement.
- Did the event meet our objectives?
Ensures the event aligns with goals like brand awareness, education, or networking.
- What was the highlight/memory of the event?
Identifies the most impactful moments of events to enhance future events.
- How engaged did participants seem during the session?
Measures audience interaction and effectiveness of content delivery.
Post-Event Survey Questions Examples (Mix It Up for Better Insights!)
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Use Cases and Sample Questions for Post-Event Feedback Surveys
Public Events (Concerts, Festivals, Conferences)
- How likely are you to attend one of our events in the future?
- Which part of the event exceeds your expectations? ( music, venue, crowd, etc.)
- What would it be if you could relive one moment from the event?
- What is your least favorite part of the event?
Corporate Training & Workshops
- Which session format helped you retain the most information?
- What topic do you wish had been covered in more detail?
- How useful was the training for your career growth?
- What key takeaways did you gain from this session?
Networking Events & Trade Shows
- How would you rank this event's networking opportunities?
- What aspect of the event most facilitated your social connections? (Panels, Social Hour, Breakout Sessions, etc.)
- What was the most valuable connection you made?
- The event was well-promoted and attracted the right audience. (Strongly Agree → Strongly Disagree)
Product Launches & Promotional Events
- How excited are you about the product/service after attending this event? (1-10)
- What was the most interesting aspect of the launch event? Speaker presentations, Q&A sessions, live demos, etc.
- I learned everything I needed to know about the product at the event. (Highly Disagree → Strongly Agree.)
- How closely did the event reflect the messaging of the brand?
Best Practices for Post-Event Feedback Survey
Let’s look at some of the best practices for a post-event feedback survey!
Ensure You Have Accurate Contact Information
Before the event ends, ensure that you have the updated contact information of your attendees so you can follow up. Ask for their email address, phone number, social handles, or other preferred methods to send post-event feedback surveys.
Prepare Your Post-Event Survey in Advance
Create your post-event surveys effortlessly with Theysaid before the event. All you have to do is enter your business URL. AI will automatically generate survey questions according to your goal and schedule automatic survey distribution via email, QR codes, or Slack.
Encourage Higher Survey Participation
Attendees are more likely to engage in surveys if they know their opinions matter. You can say: We value your feedback and expect a survey soon! or Please fill out the survey to help us improve our future events.
Follow Up with Non-Responders
Not everyone fills out the survey on the first try. Send reminders to nonrespondents first in 48 hours, second in a week, and third in 2 weeks to encourage participation.
Show Appreciation
Send your attendees a personalized thank you message, provide access to keynote videos or presentation slides, or offer a discount code for future events to boost engagement.
How to conduct a post-event Feedback survey with Theysaid
No one likes boring, long surveys, but everyone likes to feel heard. With Theysaid, AI turns survey responses into real-time conversations, making the process engaging and insightful.
Here’s a step-by-step process on how to create your survey with Theysaid:
Step 1: Sign In to TheySaid
Go to TheySaid.io and log in to your account. Sign up if you don’t have an account yet.
Step 2: Let AI Create Your Survey
Enter the URL of your website and state your goals, and AI will automatically generate survey questions for your post-event feedback survey. You can tweak the questions or add custom ones if needed.
Step 3: Choose Your Distribution Method
Share your survey with attendees and team members through email, In-App Chat, QR code, and Slack. Simply choose your preferred method, and TheySaid handles the rest.
Step 4: Let AI Engage Attendees
TheySaid's AI engages with respondents in real time, posing follow-up questions and revealing more in-depth insights. Instead of getting a one-word response, you get meaningful conversations.
Step 5: Analyze Results Instantly
No more spending hours sifting through responses! TheySaid’s AI summarizes trends at a glance, detects key action items, and Provides follow-up recommendations.
FAQs
Why is post-event feedback important?
Feedback received after an event helps planners measure attendees' satisfaction and pinpoint areas for improvement to plan more effective events.
How do I encourage attendees to complete the survey?
Send follow-up reminders, provide incentives like discounts or access to unique material, and keep the survey brief.
What types of post-event surveys can I use?
You can use attendee feedback surveys, internal team surveys, speaker and sponsor feedback, and networking effectiveness surveys.
When should I send a post-event survey?
Ideally, the survey should be sent within 24-48 hours after the event while the attendees' experiences are fresh.
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